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field notes

ArchiveNov 13, 2026Est. 2025

Field Notes.

A working archive of how we think about AI agent systems and the operating models that make companies hard to ignore.

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Nov 13, 2026
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2025

Field Notes Archive

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Glyph-field title card on dark carbon: dense aiAgents texture glowing green, article title "QuickBooks AI vs. Managed Finance" on staggered dark slabs.
AI Agents

QuickBooks Online serves as the financial system of record for millions of small businesses. Intuit has invested heavily in embedding generative artificial intelligence into that software,...

Kurt Fischman, Founder of Machine-likeKurt FischmanNov 13, 2026
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Glyph-field title card on dark carbon: dense aiAgents texture glowing purple, article title "Clio AI vs. Managed Intake for Law Firms" on staggered dark slabs.
AI Agents

Clio AI vs. Managed Intake for Law Firms

Every managing partner knows the sinking feeling of discovering an untouched lead. A prospective client with a six-figure personal injury claim or a high-stakes commercial dispute filled out a...

Kurt Fischman, Founder of Machine-likeKurt FischmanNov 12, 2026
Glyph-field title card on dark carbon: dense aiAgents texture glowing cyan, article title "AI Receptionist vs. Managed Intake: Which" on staggered dark slabs.
AI Agents

AI Receptionist vs. Managed Intake: Which Do You Need?

When inbound calls ring through to voicemail during the workday, the revenue loss feels immediate and painful. For a founder-operator running a business between $1M and $10M in revenue, missing three...

Kurt Fischman, Founder of Machine-likeKurt FischmanNov 11, 2026
25Oct 2025
GEO

How to Use Endpoints to Drive LLM Citations

Endpoints give LLM retrieval systems structured access to your brand data. A dedicated JSON-LD fact endpoint, properly hosted and versioned, turns opaque marketing content into machine-readable...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

Mentions > Links: A New "Ranking" System for AI Search

In AI search, brand mentions across authoritative sources matter more than backlinks. LLMs do not follow hyperlinks to assign authority. They evaluate mention frequency, sentiment polarity, and...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

Use Public Repos to Pull Your Company into ChatGPT Answers

Public repositories on GitHub, Hugging Face, and Zenodo function as training-data pipelines that large language models ingest during pre-training and fine-tuning. This article details how to...

Kurt Fischman · Oct 25, 2025

23Oct 2025
GEO

Answer Shapes 101

Answer shapes are the structural patterns AI systems use to format responses

Kurt Fischman · Oct 23, 2025

Get back tothe work of humans⁠1

Your work should be about creativity, solving problems, and building relationships.
Leave the machine-like tasks to us.