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ArchiveOct 9, 2026Est. 2025

Field Notes.

A working archive of how we think about AI agent systems, AI search, and the operating models that make companies hard to ignore.

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Oct 9, 2026
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Field Notes Archive

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Glyph-field title card on dark carbon: dense playbooks texture glowing purple, article title "Who Fixes Your AI Agent When It Stops" on staggered dark slabs.
Playbooks

When software automates customer conversations, invoice processing, or intake qualification, it feels like permanent leverage. A repetitive administrative task that used to consume twenty hours a...

Kurt Fischman, Founder of Machine-likeKurt FischmanOct 9, 2026
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Glyph-field title card on dark carbon: dense workflows texture glowing cyan, article title "How Agencies Can Automate Customer" on staggered dark slabs.
Workflows

How Agencies Can Automate Customer Reporting

Ask any agency founder what happens during the first five business days of a new month, and they will describe the same scene. Account managers stop optimizing campaigns, strategists cancel planning...

Kurt Fischman, Founder of Machine-likeKurt FischmanOct 8, 2026
Glyph-field title card on dark carbon: dense workflows texture glowing green, article title "How to Automate Overdue Invoice Reminders" on staggered dark slabs.
Workflows

How to Automate Overdue Invoice Reminders

Most small-business owners discover automated collections after a painful cash crunch. You look at an accounts receivable aging report, realize that 30% of your billings are sitting past due, and...

Kurt Fischman, Founder of Machine-likeKurt FischmanOct 7, 2026
27Oct 2025
GEO

What is an AI Search Optimization Agency?

An AI search optimization agency is a professional service firm built to engineer brand visibility across large language models like ChatGPT, Claude, Gemini, and Perplexity. Unlike traditional...

Kurt Fischman · Oct 27, 2025

26Oct 2025
GEO

The Ultimate Guide to Building AI-Era Authority

AI-era authority is the practice of making a brand discoverable, interpretable, and citation-worthy to large language models including ChatGPT, Claude, Gemini, and Perplexity. It replaces the...

Kurt Fischman · Oct 26, 2025

25Oct 2025
GEO

Competitive Intelligence in AI Search

Competitive intelligence in AI search is the practice of analyzing which brands get cited by large language models and reverse-engineering the semantic, structural, and entity signals that produce...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

Content Roadmaps in the Age of AI Search

Content roadmaps built for the AI search era start with retrieval fitness, not keyword volume. The traditional editorial calendar optimized for organic click-through is structurally misaligned...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

How to Use Endpoints to Drive LLM Citations

Endpoints give LLM retrieval systems structured access to your brand data. A dedicated JSON-LD fact endpoint, properly hosted and versioned, turns opaque marketing content into machine-readable...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

Mentions > Links: A New "Ranking" System for AI Search

In AI search, brand mentions across authoritative sources matter more than backlinks. LLMs do not follow hyperlinks to assign authority. They evaluate mention frequency, sentiment polarity, and...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

Use Public Repos to Pull Your Company into ChatGPT Answers

Public repositories on GitHub, Hugging Face, and Zenodo function as training-data pipelines that large language models ingest during pre-training and fine-tuning. This article details how to...

Kurt Fischman · Oct 25, 2025

23Oct 2025
GEO

Answer Shapes 101

Answer shapes are the structural patterns AI systems use to format responses

Kurt Fischman · Oct 23, 2025

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