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ArchiveSep 24, 2026Est. 2025

Field Notes.

A working archive of how Marshal thinks about AI agent systems, AI search, and the operating models that make companies hard to ignore.

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Sep 24, 2026
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Field Notes Archive

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Glyph-field title card on dark carbon: dense workflows texture glowing purple, article title "Automate Legal Intake: From Inquiry to" on staggered dark slabs.
Workflows

Automate Legal Intake: From Inquiry to Attorney Review

When a prospective client contacts a law firm, the clock starts running immediately. In legal services, responsiveness often determines whether a firm signs a desirable matter or loses it to the...

Kurt Fischman, Founder of MarshalKurt FischmanSep 24, 2026
Glyph-field title card on dark carbon: dense aiAgents texture glowing purple, article title "How to Build an Honest AI Business Case" on staggered dark slabs.
AI Agents

How to Build an Honest AI Business Case

Most AI business cases presented to business owners are built on an accounting illusion. A vendor or internal advocate tallies up minutes saved across routine tasks, multiplies that time by an...

Kurt Fischman, Founder of MarshalKurt FischmanSep 22, 2026

Showing: GEO

25Oct 2025
GEO

Content Roadmaps in the Age of AI Search

Content roadmaps built for the AI search era start with retrieval fitness, not keyword volume. The traditional editorial calendar optimized for organic click-through is structurally misaligned...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

How to Use Endpoints to Drive LLM Citations

Endpoints give LLM retrieval systems structured access to your brand data. A dedicated JSON-LD fact endpoint, properly hosted and versioned, turns opaque marketing content into machine-readable...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

Mentions > Links: A New "Ranking" System for AI Search

In AI search, brand mentions across authoritative sources matter more than backlinks. LLMs do not follow hyperlinks to assign authority. They evaluate mention frequency, sentiment polarity, and...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

Use Public Repos to Pull Your Company into ChatGPT Answers

Public repositories on GitHub, Hugging Face, and Zenodo function as training-data pipelines that large language models ingest during pre-training and fine-tuning. This article details how to...

Kurt Fischman · Oct 25, 2025

23Oct 2025
GEO

Answer Shapes 101

Answer shapes are the structural patterns AI systems use to format responses

Kurt Fischman · Oct 23, 2025

Let's get back tothe work of humans⁠1

Machine-like is the services layer that bridges frontier AI and business operations.