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Original /research on AI Search, Agents, and the New Shape of Technology.

Field reports, frameworks, and instrumentation studies from Marshal. Read the work behind our point of view.

GEOGM-2026-005
Modular Knowledge Architecture: A Passage-Selection Doctrine for AI Retrieval
How to engineer web content whose passages are selected, trusted, and reused during AI answer synthesis. A strategic and operational analysis for advanced practitioners. This paper provides a strategic, operational, and tactical analysis of MKA for practitioners who already understand the landscape. It is not an introduction to AI search. It is a deep reading of the doctrine's architecture, its operational logic, and the places where it breaks new ground relative to prevailing practice.
Kurt Fischman · Apr 28, 2026
GEOGM-2026-002
Answer Page Doctrine: Retrieval-First Architecture for Citation Dominance
How to build single URLs that become the most retrievable, extractable, and citable answers to their topics. A strategic and architectural analysis for GTM engineers and AI search practitioners.
Kurt Fischman · Mar 8, 2026
GEOGM-2026-001
Does Schema Markup Predict AI Citation?
This study examines whether JSON-LD schema markup independently predicts the probability that a web page will be cited in AI-generated responses. We collected 730 AI citations from ChatGPT (GPT-4o with web browsing) and Gemini (1.5 Pro with search grounding) across 75 commercial queries spanning five categories: SaaS and Technology, Health and Medical, Finance and Insurance, Professional Services, and How-To and DIY. Google top-10 organic results for the same queries were collected via SerpAPI as a control set, yielding 1,006 total unique pages analyzed for schema characteristics and domain authority (Ahrefs DR).
Kurt Fischman · Feb 12, 2026

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/ Research

Original /research on AI Search, Agents, and the New Shape of Technology.

Modular Knowledge Architecture: A Passage-Selection Doctrine for AI Retrieval

Answer Page Doctrine: Retrieval-First Architecture for Citation Dominance

Does Schema Markup Predict AI Citation?

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Let's get back tothe work of humans