A Role is a set of workloads that together cover what one hire or one agency would do. It is named the way you would write the job posting: AI Search Analyst, SDR, support rep, bookkeeper. The workloads inside it are the responsibilities that posting would list.
Nobody has to start with a Role. Most customers start with one workload, the job they least want to do, and add the next one once the first is running. A Role is what that adds up to.
The Role is the honest comparison for the price. Workloads are priced per workload; what a Role stands in for is a salary or an agency retainer, and the price sits visibly below it.
A Role is more than its workloads. The judgment calls, the relationships, and the decisions stay with your team. Machine-like agents carry the work; you hold the approvals and the rules.