Scar writes and checks the structured data behind our website: the code search engines read to learn who we are, what each page is, and how it all connects. It publishes only what a page supports, and a job isn't done until the live site serves it.
Scar is a publishing system with a model inside it. The model decides what a page means and how it connects to the rest of the site. Everything else is ordinary code, built so that decision is checked before it ships and proven after.
We gave Scar one address. It did everything between that and the report, and nobody touched the work in between.
A working agent is mostly a record of what went wrong and what we changed. Four entries from Scar's casebook, all found on our own website.
We found and fixed each of these ourselves. The business an agent works for should never have to.
Scar deployed this page's structured data on September 23, 2026, and confirmed the live site was serving it. The viewer reads it straight from this page's code.
[
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://machinelike.ai/ai-agent-use-cases/schema#webpage",
"@type": "WebPage",
"url": "https://machinelike.ai/ai-agent-use-cases/schema",
"name": "AI Schema Agent: How Scar Builds Structured Data | Marshal",
"description": "Meet Scar, the AI agent that builds, audits, and verifies JSON-LD structured data on our website. See how Marshal governs its work and checks live results.",
"isPartOf": {
"@id": "https://machinelike.ai/#website"
},
"publisher": {
"@id": "https://machinelike.ai/#org"
},
"inLanguage": "en",
"mainEntity": {
"@id": "https://machinelike.ai/ai-agent-use-cases/schema#scar"
},
"about": [
{
"@id": "https://machinelike.ai/ai-agent-use-cases/schema#scar"
},
{
"@id": "https://machinelike.ai/ai-agent-use-cases/schema#thing-structured-data"
},
{
"@id": "https://machinelike.ai/ai-agent-use-cases/schema#thing-schema-verification"
}
],
"mentions": [
{
"@id": "https://machinelike.ai/ai-agent-use-cases/schema#thing-read-only-audit"
}
]
},
{
"@id": "https://machinelike.ai/ai-agent-use-cases/schema#scar",
"@type": "Thing",
"name": "Scar",
"description": "Marshal's AI schema agent. Given a page assignment, it reads the published content and any structured data already present, locates the matching record in the website's content system, prepares a preview of the description it intends to update, applies the change under the permissions in place, and then checks both the stored data and the public page before calling the update finished."
},
{
"@id": "https://machinelike.ai/ai-agent-use-cases/schema#thing-structured-data",
"@type": "Thing",
"name": "Structured data",
"description": "An explicit, machine-readable description of what a page contains, written in a format such as JSON-LD and placed in the page's code so search engines can see the connections a visitor reads: this is a business, this person is its founder, this article belongs to this publisher."
},
{
"@id": "https://machinelike.ai/ai-agent-use-cases/schema#thing-schema-verification",
"@type": "Thing",
"name": "Schema verification",
"description": "A two-step check after an update is applied. The agent first reads back the stored data to confirm the intended change survived intact, then visits the public page for evidence that the new data is being served. When an update is saved but not yet served, the report states that difference rather than treating the write as the finished job."
},
{
"@id": "https://machinelike.ai/ai-agent-use-cases/schema#thing-read-only-audit",
"@type": "Thing",
"name": "Read-only audit",
"description": "A separate inspection workflow that makes no edits. It compares what the live website serves with what the content system stores and what the shared business reference says should be consistent, then reports mismatches, outdated information and structural problems; correcting a finding needs a separate update task with its own authorization."
},
{
"@id": "https://machinelike.ai/#org",
"@type": "Organization",
"name": "Machine-like",
"legalName": "Growth Marshal, LLC",
"url": "https://machinelike.ai/",
"description": "Machine-like is the Managed Agent Operations company that designs, deploys, and operates AI agents as a service for small businesses.",
"foundingDate": "2024-08-21",
"founder": {
"@id": "https://machinelike.ai/#founder"
},
"logo": {
"@id": "https://machinelike.ai/#logo"
},
"sameAs": [
"https://www.linkedin.com/company/marshal-agent",
"https://www.crunchbase.com/organization/marshal-agent",
"https://opencorporates.com/companies/us_ny/7402713",
"https://marshal.ing"
],
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressRegion": "NY"
},
"areaServed": "Worldwide",
"naics": "541512",
"leiCode": "254900O2PF4PDTG4J395",
"taxID": "99-4584195",
"duns": "133330638",
"identifier": {
"@type": "PropertyValue",
"propertyID": "NY Department of State DOS ID",
"value": "7402713",
"url": "https://data.ny.gov/resource/n9v6-gdp6.json?dos_id=7402713"
},
"alternateName": [
"machinelike",
"Marshal"
]
},
{
"@id": "https://machinelike.ai/#founder",
"@type": "Person",
"name": "Kurt Fischman",
"jobTitle": "CEO & Founder",
"url": "https://machinelike.ai/team/kurt-fischman",
"image": {
"@id": "https://machinelike.ai/#founder-image"
},
"worksFor": {
"@id": "https://machinelike.ai/#org"
},
"sameAs": "https://www.linkedin.com/in/kurtfischman"
},
{
"@id": "https://machinelike.ai/#logo",
"@type": "ImageObject",
"url": "https://machinelike.ai/brand/marshal.png",
"contentUrl": "https://machinelike.ai/brand/marshal.png",
"caption": "Marshal logo"
},
{
"@id": "https://machinelike.ai/#founder-image",
"@type": "ImageObject",
"url": "https://cdn.sanity.io/images/yslppoaf/production/e66fa03f826dc004f750c3e95731f2d1290da79a-7952x5304.jpg?rect=2502,334,2785,2785&w=560&h=560&q=85&fit=crop&auto=format",
"contentUrl": "https://cdn.sanity.io/images/yslppoaf/production/e66fa03f826dc004f750c3e95731f2d1290da79a-7952x5304.jpg?rect=2502,334,2785,2785&w=560&h=560&q=85&fit=crop&auto=format",
"caption": "Kurt Fischman"
},
{
"@id": "https://machinelike.ai/#website",
"@type": "WebSite",
"url": "https://machinelike.ai/",
"name": "Machine-like",
"publisher": {
"@id": "https://machinelike.ai/#org"
},
"inLanguage": "en"
}
]
}
]SEO plugins and schema generators produce structured data from templates and settings. That's the easy half. The hard half is keeping it true as your site changes.
Scar's job has a shape most small businesses already have: information that has to appear in more than one place and stay correct after it does. We build the agent for your stack, run it, and fix it when something changes.
Name, address, hours, and phone kept identical across your site, your Google Business Profile, and directories.
A new listing or price change pushed to your site and your marketplace, then confirmed live on both.
Attorney or agent bios kept in sync between your site and bar or brokerage directories.
Feed updates confirmed as approved in Google Merchant Center, with rejected items flagged for you.
It's a setting, not a rebuild. We ran Scar both ways on our own site: with approval on our Security page and without it on our Customers page. Same agent, same tools. One policy setting changed.
Send us your site. We'll audit your key pages the way Scar audits ours: read-only, page by page. Nothing on your site changes.
No credit card. We change nothing on your site.
No one can promise that. Structured data makes your site easier for machines to read correctly: who you are, what each page is, and how it all connects. Whether a search engine or an AI tool shows you is its decision. Scar's job is narrower: an accurate description, applied with permission, and confirmed live.
A plugin writes markup from templates and settings. Scar owns it afterward: one consistent description of your business on every page, nothing the page can't support, and a check that the live site actually serves it. When a redesign or a domain move breaks something, finding and fixing it is our job, not yours.
Scar is built for our CMS. Yours would be built for your stack, such as WordPress, Webflow, Shopify, or HubSpot, through access you authorize. The agent never sees your password.
Google stopped showing FAQ rich results on May 7, 2026. Markup that earns nothing and repeats what the page already says is noise, so Scar leaves it out unless we deliberately decide otherwise. These questions don't carry it either.
Plans start at $249 a month per workload, with no setup or integration fees, and you can start with a free trial. The AI is a small part of that: one page cost Scar about $0.56 in model usage. You're paying for the build and the ongoing operation around it.
Machine-like is the services layer that bridges frontier AI and business operations.