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ArchiveOct 4, 2026Est. 2025

Field Notes.

A working archive of how we think about AI agent systems, AI search, and the operating models that make companies hard to ignore.

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Field Notes Archive

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Glyph-field title card on dark carbon: dense aiAgents texture glowing purple, article title "Lindy vs. Managed AI Agents: Compare the" on staggered dark slabs.
AI Agents

Lindy vs. Managed AI Agents: Compare the Full Cost

When evaluating AI tools to streamline business operations, software subscription pricing creates a powerful illusion. Lindy advertises self-service agent software starting at thirty dollars per user...

Kurt Fischman, Founder of Machine-likeKurt FischmanOct 4, 2026
Glyph-field title card on dark carbon: dense aiAgents texture glowing amber, article title "AI Agent vs. Hiring: How to Compare the" on staggered dark slabs.
AI Agents

AI Agent vs. Hiring: How to Compare the Costs

Founders often begin an automation search with a tidy calculation on a whiteboard. An operations coordinator earns $60,000 a year. An AI agent platform costs $1,500 a month, or $18,000 a year. By...

Kurt Fischman, Founder of Machine-likeKurt FischmanOct 4, 2026

Showing: GEO

25Oct 2025
GEO

Content Roadmaps in the Age of AI Search

Content roadmaps built for the AI search era start with retrieval fitness, not keyword volume. The traditional editorial calendar optimized for organic click-through is structurally misaligned...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

How to Use Endpoints to Drive LLM Citations

Endpoints give LLM retrieval systems structured access to your brand data. A dedicated JSON-LD fact endpoint, properly hosted and versioned, turns opaque marketing content into machine-readable...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

Mentions > Links: A New "Ranking" System for AI Search

In AI search, brand mentions across authoritative sources matter more than backlinks. LLMs do not follow hyperlinks to assign authority. They evaluate mention frequency, sentiment polarity, and...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

Use Public Repos to Pull Your Company into ChatGPT Answers

Public repositories on GitHub, Hugging Face, and Zenodo function as training-data pipelines that large language models ingest during pre-training and fine-tuning. This article details how to...

Kurt Fischman · Oct 25, 2025

23Oct 2025
GEO

Answer Shapes 101

Answer shapes are the structural patterns AI systems use to format responses

Kurt Fischman · Oct 23, 2025

Let's get back tothe work of humans⁠1

Frontier labs build models. We put them to work, so your team can get back to theirs.